温馨提示：本站仅提供公开网络链接索引服务，不存储、不篡改任何第三方内容，所有内容版权归原作者所有
AI智能索引来源：http://www.cision.com/use-cases/campaign-and-event-reporting
点击访问原文链接

PR Brand Campaign Measurement & Event Reporting | Cision

进入原网站 导航首页
PR Brand Campaign Measurement & Event Reporting | Cision Skip Navigation Accessibility Statement 2026 PR Uncovered - The Trends, Technology and Challenges Ahead Join Cision’s live webinar on 22 January 2026 to explore how PR teams are navigating today’s pressures — and what’s actually working as they plan for the year ahead. Register Now Platform CisionOne All in one, real time communications platform Media Monitoring Instant Insights & Reporting Journalist Outreach Social Listening & Management Professional Services CisionOne AI CisionOne Pricing MORE PR Newswire PR Distribution & Placement Investor Relations Content Production & Multimedia Brandwatch Consumer Intelligence & Social Media Management suite. Use Cases PR Corporate & Communications Brand Reputations & Crisis Management Public Sector Communications Campaign and Event Reporting Social Media Listening Investor and Analysis Relations Regulatory Compliance Digital Online Newsroom, IR and ESG Website Digital Content Amplification Resources About Us About Cision Careers Cision Press Releases Media Kit Global Leadership ESG Platform Use Cases Resources About Us Customer Login Speak to an expert Request pricing Back

CisionOne CisionOne Overview Media Monitoring Instant Insights & Reporting Journalist Outreach Social Listening & Management Professional Services CisionOne Ai CisionOne Pricing PR Newswire PR Newswire Overview PR Distribution Investor Relations Content Production Brandwatch PR Corporate & Communications Brand Reputations & Crisis Management Public Sector Communications Campaign and Event Reporting Social Media Listening Investors and Analysis Relation Regulatory Complaince Digital Online Newsroom, IR and ESG Website Digital Content Amplification About Cision Careers Cision Press Releases Cision's Earned Media Media Kit Global Leadership ESG Cision Communications Cloud CisionOne Cision Next Gen Cision PR Edition Government Relations PR Newswire PRWeb Gorkana Analysis Speak to an expert Request pricing Sign In CisionOne Cision Communication Cloud Cision Next Gen Cision PR Edition Government Relations PR Newswire PRWeb Request Pricing Get Started APAC Canada (Eng) Canada (Fr) Denmark Finland France Germany Italy Norway Portugal Spain Sweden United Kingdom United States Campaign and Event Reporting Generate the coverage and awareness you need around your earned media campaigns to represent the exceptional value that PR & Comms bring to your organization. As a PR and comms professional, you are constantly pitching stories and driving coverage for campaigns and large events. Using multichannel methods to drive awareness of what’s new for your target audience is in your DNA. The Right Solution As channels increase, you need a solution that goes beyond an overview to pull meaningful analytics together, and deliver answers about the impact of your campaigns. Did you generate the coverage and awareness you needed? Are you seeing an uptick in positive brand conversations? Did you push traffic to your website, and what is the conversion rate of that traffic? Are your efforts reaching the right target audience and shaping their perception of your brand? How are your communications campaigns driving business results? If questions like this plague your mind, Cision’s Campaign and Event Reporting solutions streamline your path to these answers. Sophisticated tools track and measure your KPIs, aggregating data to accurately report campaign and event performance, with dashboards and context to bring the metrics to life. You can quickly build and deliver reports that clearly demonstrate the value and impact your multi-channel comms activities are having on the business.

Speak with an Expert Why Cision? Cision’s industry-leading tools and trusted experts help companies of all sizes, from startups to government agencies to global brands, tell the most complete and precise story of their PR campaign and event outcomes—with insight into the connections and corrections that can push your campaign and event performance even higher. Go beyond monitoring in real time with the flexibility to analyze trends and report on successful earned and social media campaigns overtime. Assess the topics related to your story and who is writing about them. Compare results with the performance of prior campaigns. Understand where your engagement is coming from—correlate media channels with audience segments and specific actions so you can optimize and update your campaigns for better performance. Track direct referral traffic. Use our emotion volume to easily understand sentiment and what your audience feels about the campaign. With Cision, you can track earned and social media campaign outcomes across all channels, produce executive-ready reports with a few clicks, and build better relationships with the journalists and influencers who matter most.

For companies with the most complex and demanding measurement and reporting requirements, Cision Insights industry experts provide state of the art analysis across custom metrics and key performance indicators (KPIs), with detailed reporting, expert consultation, and 24/7 global service.

Request a Consultation 01 /01 Joe Hathaway Corporate Communications Director

ProSight Specialty Insurance

We can go into the dashboards any time and see what the issues and current trends are. The research [we can do] extends into the types of content we want to talk about, not just the basic stuff of ‘who do we need to target? Streamline reporting and improve communication Building multi-channel campaign and event reports is difficult, time-consuming work—particularly if you’re combining data from different sources across traditional and social media channels that measure performance in different ways. Providing executive-ready reports on short notice only adds to work—and to the pressure on you and your team.

Cision Comms Cloud’s reporting tools relieve the pressure and save time by letting you transform the data visualizations from dashboards into professional-quality, interactive reports that can be shared with executives and others outside of your team, or into standalone reports and presentations.

Discover mentions of your campaign across global, traditional and social media channels to tell a story that will engage your targeted audience. Report on key message pickup, sentiment, audience engagement, or other metrics that are critical for your KPIs. Aggregate readership, viewership and listenership across various platforms like TV, online content, blogs, radio, podcasts and social media networks. Produce time-framed trend analyses, year-to-year comparisons and more.

Explore Cision Now Demonstrate the business impact of campaign success No evaluation of your campaign or event performance is complete without insight into direct business impact—data that draws a line from your strategic comms activities to key performance indicators, business outcomes and bottom-line results. You need to tell the story of your strategic communications campaigns and events—precise data with critical context can inform how you tell that story, garnering trust and confidence from your executives and stakeholders.

With Cision, you can track audience actions with verified metrics, so you know exactly how many people and from which segments read your message.

Correlate those verified views to specific website traffic, landing page conversions and overall conversion rates in real-time or over time. You can demonstrate the business impact of your campaign's success with the actions readers take on your website, even hours or days after viewing or interacting with your content or earned media coverage.

Schedule a Demo Utilize our experts to help get you where you need to be with your campaigns for the best ROI For companies with the most demanding and complex campaign reporting requirements, our Cision Insights team combines our most sophisticated AI-driven analytics platform, decades of industry expertise, and global media experts working in-market to deliver truly custom, on-demand comms reporting, analysis, consultation and guidance. The world’s largest global brands count on Cision Insights to know what their target audiences are seeing and saying, what it means to their business, and what to do next to strengthen their brands. Resources

Insights, trends and tips to keep you ahead.

All Resources guides-and-reports Public Affairs in the Age of Misinformation Explore guides-and-reports Inside PR 2026: Trends, Challenges, and What’s Next Explore guides-and-reports The 2026 PR Success Toolkit Explore guides-and-reports 2026 PR and Comms Content Planning Calendar Explore formid us Speak to an Expert to Get Started Cision PR and Communications experts take the time to understand your strategy, goals and challenges. In partnership with you, our team will recommend the optimal solution to help you understand, influence and amplify your story.

G2 Review Badges Speak to an Expert Step 1 of 3 Answer a few questions, and we'll arrange for an expert to contact you. (8 answers total) Email Address* Next

*Indicates a required field

Speak to an Expert Step 2 of 3 Answer 7 more questions, and we'll arrange for an expert to contact you. Company * Job Title * Select Job Role * Select

*Indicates a required field

Next Speak to an Expert Step 3 of 3 Answer 4 more questions, and we'll arrange for an expert to contact you. First Name * Last Name * Country * Select Phone Number *

Recaptcha Error

*Indicates a required field

Submit * By clicking here, you agree that Cision may use your information to contact you with marketing communications (newsletters, webinar invitations, event invitations, product information and educational resources). You can unsubscribe via a link in the footer of all marketing emails.

By submitting your information to Cision, you are verifying that you have read and agree to our Privacy Notice.

 

By clicking here, you agree that Cision may use your information to contact you with marketing communications (newsletters, webinar invitations, event invitations, product information and educational resources). You can unsubscribe via a link in the footer of all marketing emails.

By submitting your information to Cision, you are verifying that you have read and agree to our Privacy Notice.

By submitting your information, you agree that Cision may use your information to contact you with marketing communications (newsletters, webinar invitations, event invitations, product information and educational resources). For more information, please see our Privacy Notice. Request Pricing Request Pricing Get Started Accessibility Statement Cision ID Opt Out Cookies Legal Privacy Policy Contact & Support Do not sell or share my personal information Submit via Privacy@cision.com

Call our toll-free number

Copyright © 2026 Cision US Inc.

智能索引记录